copy's up!

Serving full-flavoured words for brands that still crave a side of human

Melbourne’s award-worthy brand copywriter (self-assessed)

I write sharp, shameless, rule-bending copy that gives your branding some serious bite.
(*and makes AI sound about as inspiring as flat lemonade)

what's on the menu?

Marketing & Email

Brand & Voice

Packaging & Print

“Sonia, you’re a word wizard, I bloody love it! I reckon it’s f*cking marvellous! BTW – LOOOVVE the new branding package names! It’s just enough info and loads of personality and I love it!”

Sam Shepperd – White Mouse Design

These are not the droids you are looking for.

who am i?

I’m Sonia.

Seasoned introvert and serial overthinker.

It’s basically a super-sized combo for creative genius.

(exhibit A below)

* Real life image may differ.

“A creative genius! Sonia has completely transformed the way our customers perceive our brand. Content is always fun, fresh, witty, and clever, and consistently on brand. A dream to work with and an invaluable part of our business.”

Crystal Smith – Gloweave Career

what have i written?

Here are a few cuts that made it past the editing stage.

“OMG, Sonia … you are truly amazing!! I’m loving this so much!
You mix fact with humour with cool and do it all so well!!”

Michelle Blauw – YouNet Design